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APEX

Arabic-first coaching software for MENA

Run your whole roster in Arabic.

Training, nutrition and billing in one place — built for coaches, not translated for them.

Coach workspace

In build

Preview

Check-ins

8 queued

Feedback, progress and nutrition in one thread.

Billing

3 due

Payments tracked beside the roster.

Onboarding

Weekly cohorts

Founding cohort

Get in before the first cohort fills.

Leave your details. We follow up about early access, package fit, and moving your roster across.

  • Quarterly packages for rosters from 10 to 200 clients

  • Migration support for your existing roster

  • A real person follows up — no automated demo

Founding-cohort form

Name, email and phone. Roster size is optional.

The number to reach you on about migration.

Optional. Helps us plan migration support.

By submitting, you ask APEX to contact you about early access. Read the privacy policy before you submit.

Why now

English tools were never built for Arabic rosters.

So coaches across MENA improvise — and the improvisation costs hours every week.

Three tools per client

English software for programs, WhatsApp for check-ins, a spreadsheet for money.

Arabic as an afterthought

Translated interfaces that still read left to right and still break your client's name.

Admin instead of coaching

Chasing payments and rebuilding plans by hand is not the work you trained for.

What we build

One workflow. Four jobs off your plate.

Arabic-first, from the coach's screen to the client's.

Progress tracking

Measurements, session notes and feedback on one timeline.

Workout builder

Reusable programs, assigned and adjusted in seconds.

Nutrition planning

Macros and meal guidance on the same client record.

Billing and invoicing

Recurring payments tracked next to the roster.

How it works

Three steps from interest to migration.

01

Join

Name, email and phone. Roster size if you want to share it.

02

Review

We read every submission and follow up while it is fresh.

03

Migrate

Weekly cohorts, with help moving your existing roster across.

Progress

Built in the open.

No customer logos to borrow yet. So here is where the work actually stands.

Shipped

Placeholder — to be supplied before launch.

In build

Placeholder — to be supplied before launch.

Next

Placeholder — to be supplied before launch.

Anything still unconfirmed is marked as such rather than dressed up in launch language.

Pricing

Three packages. Billed every three months.

Choose by roster size and the workflow your team needs.

10 Clients

$100/ 3 months

  • 10 nutrition plan templates
  • 10 workout plan templates
  • 5 creation steps per plan
  • Unlimited ingredient library
  • Unlimited exercise library
  • AI support
  • Social platform and community access
  • Payment tracking not included
  • Invoice builder not included
  • Custom branding not included

50 Clients

$300/ 3 months

  • 10 nutrition plan templates
  • 10 workout plan templates
  • Payment tracking
  • Invoice builder
  • 40 creation steps per plan
  • Unlimited ingredient library
  • Unlimited exercise library
  • 24/7 AI and VIP support
  • Social platform and chat
  • Exercise data
  • 1 staff member

200 Clients

$500/ 3 months

  • 10 nutrition plan templates
  • 10 workout plan templates
  • Payment tracking
  • Invoice builder
  • Unlimited creation steps
  • Unlimited ingredient library
  • Unlimited exercise library
  • VIP support
  • Social platform and chat
  • Exercise data
  • 3 staff members

Ready to join?

Join the founding cohort.

Same form, same list. Takes under a minute.

Founding-cohort form

Name, email and phone. Roster size is optional.

The number to reach you on about migration.

Optional. Helps us plan migration support.

By submitting, you ask APEX to contact you about early access. Read the privacy policy before you submit.